Off The Grid launch
The campaign reached number three most-watched game on Twitch globally during the launch window, behind only League of Legends Worlds and IEM CS:GO. I delivered the Polish creator slate, seven talents alongside three core.
187K
YouTube subscribers built solo, from zero
21M+
Lifetime views on the channel I sold in 2022
32,800+
Members in the CS:GO community I founded in 2017
250–300
Creators contracted end to end per year
8
Markets run in parallel: PL, US, UK, CZ, IT, Hong Kong, Taiwan, LATAM
Creator era, 2016 to 2022
Solo-built content business from age 16
I started the channel at 16 and it became one of the largest Polish esports channels on YouTube. No team, no agency, no support. I wrote, filmed, edited, cut thumbnails, handled SEO and negotiated the partnerships myself. Six years later I sold the channel.
Brands I negotiated and delivered directly, as the creator
Channel started
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- Subscribers at peak187K
- Total views21M+
- Best single long-form video500K+ views
- ExitSold December 2022, still running as Tukan Esport
Community, founded October 2017, still active
Poland's largest CS:GO community on Facebook
Founder and long-time admin. After seven years of daily moderation I recruited and trained a volunteer team and handed the group over in 2024. It has run without me since, and engagement has not dropped.
32,800+
TOTAL MEMBERS
20,283
MONTHLY ACTIVE, 62% MAU
Brand campaigns have been delivered directly through the group for Red Bull and LVBet. Closed group with member approval gating against bots.
Esports, 2017 to 2022
An organisation in seven months, then the analyst desk
I co-founded SEAL Esports and ran it day to day: roster decisions, people, sponsors. Four years later I was on air at the biggest CS:GO tournament in the world.
- SEAL EsportsTop 3 to 4 in Poland, 9 tournament wins in 7 months
- Sponsors securedCSGOEmpire, Prozis, Joma
- IEM Katowice 2022Studio analyst, $1M prize pool
- ESL Mistrzostwa Polski~75 hours of airtime, 185K+ hours watched
- Group-stage broadcasts at IEM KatowiceFive to six appearances
Agency era, July 2024 to April 2026
Influencer relations for global AAA publishers
Sixty to eighty campaigns a year across eight markets in Europe, Asia and Latin America, covering launches and sustained live-service beats. I was the sole individual contributor across all of them for the first fourteen months, which meant selection, negotiation, briefing, delivery review and the performance conversation with the client were all mine.
60–80
CAMPAIGNS PER YEAR
250–300
CREATORS CONTRACTED END TO END
Opening the Polish market for Plarium
I identified an unconventional creator fit against the safer recommendation. It produced the brand's highest single-talent ROAS in Poland over a trailing twelve months, and Plarium then committed a full month to booking Polish talents from my roster.
World of Tanks Blitz, Poland
Lead on booking, negotiation and on-site management for 15 to 17 talents across two campaigns. Shoots in London with Jan Błachowicz and in Warsaw with Błachowicz and Joanna Jędrzejczyk. 3M+ aggregate Polish-language views.
Selected ads
A handful of examples out of 250 to 300 creators a year. Every campaign below ran with far more placements than are listed here. Every creator on this page went through me from A to Z: sourced, negotiated, contracted, briefed and delivered. Where a video has a timestamp, it opens at the placement itself.
World of Tanks Blitz
Arena Breakout: Infinite
War Robots
Rules of Engagement
Raid: Shadow Legends
Rust Mobile
On the ground
Productions and events I ran myself
Jan Błachowicz for World of Tanks Blitz, London and Warsaw
Lead on booking, negotiation and on-site management across two campaigns and 15 to 17 talents. Two shoot cities, a UFC light heavyweight champion on set, and 3M+ aggregate Polish-language views out the other end.
Path of Exile launch event, Warsaw
I ran the Polish side of the Path of Exile launch event at H40S in Warsaw, from the brief to the creator line-up, in a room full of people who actually play the game. Delivered in partnership with Stormmedia.
Built by me, on my own initiative
I built an LLM translation pipeline and put it into production
Clients without Polish fluency could not review Polish creator content before it went live. Nobody asked me to fix it. I designed the workflow, built it and ran it on every campaign of mine from then on, with the output going straight to clients including Plarium.
Creator content arrives in Polish
ElevenLabs voice to text extraction
LLM translation into English
Localised version delivered to the client
Head of Marketing, January 2023 to May 2024
Marketing through a full downcycle
Metahero was a Polish Web3 scale-up with a peak market cap above $500M. I joined during the sector-wide correction and owned brand, social, community and creator partnerships through it. The job was answering people honestly rather than posting past them.
What I took from it: an operating test for telling real campaign execution apart from spectacle, and a habit of checking founder narratives in environments with high information asymmetry.
Metahero scanning in the wild
The Mata avatar
Metahero’s photogrammetry rig, 200 cameras in a single chamber, produced the 3D avatar of Mata, one of the biggest artists in Poland. The scan carried into his music videos and the visual set of his tour.
From a real person to a production-ready asset
Sasha was scanned in the Metahero chamber and the capture became a production-ready digital human, usable across games, film, advertising and virtual production. The first video is the scan itself, the second is the finished asset moving inside an Unreal Engine 5 environment.
Ulsa, co-founder, 2026
An AI news app for people who value insight and speed
A subscription app on iOS, Android and web delivering personalised AI industry intelligence across fourteen verticals and four language markets. I owned product vision and brand identity, the editorial rules for content curation, the subscription tier architecture, unit economics, communications and the full ASO across DE, ES, PL and US.
- AutomationSelf-hosted n8n on a Hetzner VPS
- ModelsClaude as primary, plus GPT, Gemini, Perplexity
- Custom buildHermes Agent, an X discovery pipeline built from zero
- CommercialStripe subscriptions, trial mechanics, unit economics
- MeasurementAppsFlyer, AppTweak, Microsoft Clarity
What I actually do
Three pillars, one logic
Marketing and growth
- Influencer marketing in gaming, at AAA and global scale
- End to end campaign delivery, from single activations to full market slates
- Creator sourcing, negotiation and contracting
- App Store and Play Store optimisation
- Performance tracking and client reporting
- Go-to-market, pricing tiers, unit economics
- Community building and moderation at 32K+ members
- Event production and on-site delivery
AI and product
- LLM operations with Claude as primary
- Custom agent development, built from zero
- AI translation pipelines designed and built from zero
- Editorial rules and taxonomy for AI curation
- Product vision and UI direction
Founder and leadership
- A company from registration to launch
- Investor relations and fundraising narrative
- Cross-functional delivery across design, tech and marketing
- Public representation at Gamescom, IEM and in press
- Cross-cultural collaboration: PL, US, UK, CZ, IT, Hong Kong, Taiwan, LATAM
